Men's Magazines from the Fifties

In the 1940s, the word "pinup" was coined to describe pictures torn from men's magazines and calendars and "pinned up" on the wall by U.S. soldiers in World War II. While the '40s images focused mostly on legs, by the '50s, the emphasis shifted to breasts. Betty Grable and Marilyn Monroe were two of the most popular pinup models. In the second half of the 20th century, pornography evolved into the men's magazines such as Playboy and Modern Man of the 1950s. In fact, the beginning of the modern men's glossy magazine (or girlie magazine) can be traced to the 1953 purchase by Hugh Hefner of a photograph of Marilyn Monroe to use as the centerfold of his new magazine Playboy. Soon, this type of magazine was the primary medium in which pornography was consumed.

These magazines featured nude or semi-nude women, sometimes apparently masturbating, although their genitals or pubic hair were not actually displayed. Penthouse, started by Bob Guccione in England in 1965, took a different approach. Women looked indirectly at the camera, as if they were going about their private idylls. This change of emphasis was influential in erotic depictions of women. Penthouse was also the first magazine to publish pictures that included pubic hair and full frontal nudity, both of which were considered beyond the bounds of the erotic and in the realm of pornography at the time. In the late 1960s, magazines began to move into more explicit displays often focusing on the buttocks as standards of what could be legally depicted and what readers wanted to see changed. By the 1970s, they were focusing on the pubic area and eventually, by the 1990s, featured sexual penetration, lesbianism and homosexuality, group sex, masturbation, and fetishes in the more hard-core magazines such as Hustler